As important as getting new customers is to make those who become our customers come back.
Even sometimes, getting customers back is more important than getting new customers, since in addition to making a customer return is usually less expensive and requires less effort than picking up a new one, customers who come back and end up becoming In frequent customers they are usually the ones that more volumes of purchases realize and those that they recommend us more with other consumers.
The following are 12 strategies for the customer to return and buy or buy our product or service:
Offer a good quality product
Offering a good quality product is the first thing that we can do for a customer to return, since the quality of a product is the first thing that consumers consider when deciding whether or not to buy or buy it again.
It always offers a good quality product; That is, a product that uses or is made of premium materials, has an attractive design, is durable over time, efficiently fulfills its functions and, above all, that it actually satisfies needs or solves problems in consumers.
Provide good customer service
Another determining factor in a customer’s decision to return or not to a business is the customer service received, which can become so determinant that many times consumers decide to return to a business for the customer service received even though they are Aware that the product of competition is of higher quality.
Trains all your staff in good customer service, and then offers this to each and every one of your customers; For example, treat them with kindness and courtesy, try to give them a personalized treatment, heed them quickly, provide a pleasant atmosphere and all possible amenities, etc.
Exceed customer expectations
Exceeding customer expectations is an effective way to make the customer return because it allows us to create a pleasant impression on him and thus keep us in mind when he has the need or the desire to acquire the type of product or service that we offer.
canada goose Always strive to exceed customer expectations; For example, give him a discount he did not expect, give him the product before the agreed deadline, give him an extra service that was not specified in the contract (for example, the free installation of the product), or don´t charge him for the service you gave him And also offer another free if you complain about this.
Maintain communication with the client.
Maintaining communication with the customer once you have purchased or purchased our product or service is one of the main strategies to get you back, as it allows us to constantly remind you of our brand or business, and eventually offer you our new products, services or promotions.
Every time a customer buys or acquires your product or service, he tries to get his contact information, and then maintains communication with him; For example, call him by phone to ask him if the product arrived in the agreed conditions, write an email to thank him for his purchase and tell him that if you have any questions don´t hesitate to contact him or send greetings postcards for his birthday or for some date Festive
Provide after-sales services.
A way to maintain communication with the customer, and thus be able to permanently remind you of our brand or business, and eventually offer you our new products, services or promotions; But also, to seek greater satisfaction in it, is to provide after-sales services.
celine bags Always seeks to provide after-sales services such as delivery of the product at home, installation of the product, advice on the use of the product, technical or maintenance service, guarantees for the malfunction of the product, return policies in case of dissatisfaction , etc.
Make the customer follow us on social networks.
Another effective way to keep in touch with the customer once you have purchased or purchased our product or service is to have them follow us on social networks such as Facebook and Twitter.
canada goose A page or a profile for your business on one or more social networks such as Facebook and Twitter, invite your clients to follow you on this, regularly publish content that may be of interest to you (for example, guides on the use Of your product), interact with them, and eventually communicate your new products, services or promotions.
Have the customer subscribe to our electronic newsletter.
An alternative to having the client follow us in social networks that has the advantage of allowing us a more personal communication and, therefore, a more effective promotion of our products, services or promotions, is to make them subscribe to our electronic newsletter.
If you don´t already have a web page for your business, design or order to design one, include in this an electronic newsletter that users can subscribe by filling out a form with their names and emails, invites your customers to subscribe to this , Regularly submit publications that may be of interest to you (for example, tips on using your product), and eventually communicate your new products, services or promotions.
Launch new products to market.
Launching new products to the market is another strategy to make the customer return because it allows us to satisfy the need or desire to acquire new products in those who have already been our customers and who are aware of the quality of our products.
click here It constantly launches new products to the market, which don´t necessarily have to be totally new products, but the products that already offer but with new features, new functions or new presentations, and then offer them to your customers, either personally, by telephone, by Email, through your social networks or through your electronic newsletter.
Deliver discount cards or coupons.
Providing our customers with cards or coupons that allow them to access special discounts on their next visits is an effective way to encourage them to come back and buy or buy our product or service.
celine handbags Sends to print cards or discount coupons that allow the person who has access to a special discount on all or some of your products or services, and specifying the discount to offer, the affected products or services, the days in That the promotion, and the duration thereof, may be made effective; And then give it to all or some of your customers.
Deliver accumulating points cards.
Unlike cards or discount coupons that allow us to encourage the customer to return only once (unless we give them more than one card or coupon), accumulating points cards allow us to encourage him to return several times.
out site It sends to print cards of cumulative points that allow to the one who own them accumulate points every time that it buys or acquires some of your products or services, and then, after accumulating a certain amount of points, to exchange them for products, services, discounts or other Promotions; And then give it to all or some of your customers.
Deliver membership cards.
Delivering membership cards is another way to encourage the customer to return several times to our business and end up becoming a loyal customer to our brand or business.
Sends membership cards that allow those who have access to exclusive benefits and promotions such as special offers, discounts on certain products or services, and free products or gifts for their birthdays or anniversaries; And then give it to your top clients or those who meet certain requirements.
Provide preferential treatment to key customers.
Providing preferential treatment to our main customers (which are not only those that generate more sales but also those that recommend us the most) allows us to make them feel unique and special, and thus achieve not only return but also their fidelity.