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Due to the large amount of advertising they are exposed to and their vast experience with unfulfilled promises, today’s consumers know that companies often exaggerate when promoting their products or services.

That is why when the advertisement or the seller of a company says something like that product or service is the best, the fastest or most popular, it is immediately discarded or questioned by consumers.

But when another person who has nothing to do with the company that offers the product or service says that it is good, that statement has a high level of credibility for consumers, especially if it is a person who Know.

Therefore, today one of the most effective ways to promote a product or service is word of mouth advertising, that is, advertising where a satisfied consumer speaks well of us or recommends us with other consumers on their own initiative.

Word of mouth advertising can become so effective that it can convence even the most skeptical consumer, can quickly reach a large number of consumers through the power of recommendations (especially after the popularization of social networks) , And it is not necessary to pay for it, although this does not mean that we can not take some measures to generate it.

Here are some ways to generate word of mouth advertising that will benefit us:

Therefore, today one of the most effective ways to promote a product or service is word of mouth advertising, that is, advertising where a satisfied consumer speaks well of us or recommends us with other consumers on their own initiative.

Word-of-mouth advertising can become so effective that it can convince even the most skeptical consumer, can quickly reach a large number of consumers through the power of recommendations (especially after the popularization of social networks) , And it is not necessary to pay for it, although this does not mean that we can not take some measures to generate it.

Here are some ways to generate word of mouth advertising that will benefit us:

Offer a good quality product

The first way to get consumers to speak well of us and recommend us to other consumers is to offer a product of such good quality that it not only meets the expectations of consumers but also exceeds them.

Offering a good quality product could mean offering a product that is made with premium materials, has an attractive design, that fulfills exactly the functions for which it was created, that is durable in time and that, above all, satisfies Needs, tastes and preferences.

Provide good customer service

Even if our product is not as good as the competition, if a customer provides excellent customer service, not only is he likely to return, but also that he speaks well of us and recommends us to other consumers.

Providing good customer service could mean providing a friendly, cordial and friendly, quick attention, personalized attention, and additional services to the product or service offered that are preferably free, such as home delivery or installation Of this.

Create a good reputation

In addition to providing a good quality product and providing good customer service, creating a good reputation is another way to get consumers to speak well of us and recommend us whenever necessary.
Therefore, today one of the most effective ways to promote a product or service is word of mouth advertising, that is, advertising where a satisfied consumer speaks well of us or recommends us with other consumers on their own initiative.

Word-of-mouth advertising can become so effective that it can convince even the most skeptical consumer, can quickly reach a large number of consumers through the power of recommendations (especially after the popularization of social networks) , And it is not necessary to pay for it, although this does not mean that we can not take some measures to generate it.

Being faithful to our ideals, values ​​and principles, we care about customer satisfaction rather than selling it goose canada, fulfilling our promises, and not offering something we do not have or know we will not be able to fulfill, are some ways to create a good reputation.

Make personalities speak well of us

It is sufficient that a personality (not necessarily someone famous but someone who is known and respected in our locality) makes a favorable comment from us, so that our product or service is consider and recommended by a lot of consumers.

If we do not want to wait for some personality to try our product or service and speak well of us, we can speed up the process by contacting some personalities (especially those who are related in some way to our type of product or service), sending them a sample of Our product or inviting them to try our service, and then simply kindly asking them to recommend us.

Make use of viral marketing

Finally, another way to generate effective word of mouth advertising is by making use of viral marketing, that is, by creating a message attractive enough to be widely shared by consumers.

Generally, viral marketing uses the Internet as a means of promotion because of the ease it provides to quickly transmit a message, which could be made up canada goose, for example, of a fun and original video related to one of our products or services.

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